Bomonti
Bomonti stands as the ancient cornerstone of Turkey's brewing heritage, with roots dating back to the vibrant 1890s.
Problem: During COVID lockdown, people's need for social interaction and a sense of belonging was paramount.
Due to the interruption of hospitality operations during the the lockdown, Bomonti found it difficult to stay relevant and engage with customers.
INSIGHT: Social restrictions can be solved by social liberation, thanks to technology.
SOLUTION: In order to encourage social interaction, a three-day series of events was organized, including talks, a New Year's Eve dinner, concerts, and raffles. The events received 130,000 comments, 40,000 likes, and more than 12.5 million impressions.
During my tenure as a trainee at LotusMedia, I actively contributed to various projects, primarily by assisting with competition research, developing social media strategies, and influencer marketing.
Promotion
Collaborated with popular social media influencers and trending accounts to increase our audience reach through seeding campaigns. Collaborators on the seeding initiative publicized the event before and during its execution.
Concerts
The highlight of the 3-day event was undoubtedly the daily concerts. In total, they garnered 12 million impressions, 27 thousand likes, and received over 800 comments.
New Year’s Eve Dinner
A New Year's dinner was hosted with Esen Hünal, during which our logos were featured in the 25-minute broadcast. The ingredients for the meal prepared by Hünal on air were shared with gourmet accounts, and the meal was prepared collaboratively.
Wrapping up
Social Media Campaigns
Debuting marketing campaigns solely on social media platforms for the first time.
Relevant Amid Lockdowns
During a time when traditional commercial beer consumption was impossible, Bomonti remained resilient to stay relevant.
Crises Become Opportunity
Taught me how to work against the odds and adapt strategies for difficult situations.