Auction House
Mobile application that promotes art acquisition through live bidding.
While pursuing my master's degree, I enrolled in a Google UX Design Course to learn more about the mechanics of design thinking. I wanted to apply my psychology background to the rapidly changing digital landscape. Immersing myself in the course allowed me to take a creative approach and translate insights into visual design, which was both stimulating and enlightening.
PROBLEM: Traditional auctioning is an expensive and time-consuming method for acquiring art.
INSIGHT: The digitization process has stripped away the thrill of bidding.
SOLUTION: Designed an app that allows its users to bid in real-time for art pieces around the world.
Development
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1. Storyboard
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2. Buyer Persona
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3. Competitive Audit
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4. User Journey Map
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6. Low-Fidelity Wireframe
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5. User Flow
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7. Low-Fidelity Wireframe
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8. High-Fidelity Wireframe
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9. High-Fidelity Wireframe
WRAPING UP
Design Thinking
Cognitive, strategic, and practical procedures furthered my strategic decisions.
User-centric
Creating products to solve problems instilled a core principle of empathy and usefulness.
Visual Creativity
The combination of insights and visual creativity bridged the gap between strategy and graphic design.