Bernaylafem Brand & Communication Consultancy

Public relations and brand consultancy providing services like reputation management, event planning, brand building, media, and leadership communication.

I collaborated with teams to create industry-specific brand awareness strategies and communication plans at Bernaylafem during my internship, with the goal of boosting the economic and social value of companies like Mastercard, Nobu, and Volvo.
In order to create social calendars, I thoroughly examined Mastercard's social awareness templates, KPIs, and strategy. I also looked into media exposure channels. Through collaborations and awareness campaigns, this internship offered insights into public relations by highlighting how businesses prioritize public perception.

* Inspired by the research on Mastercard, I wrote an essay for my master's degree about how American Express establishes high status and its psychological utility on its consumers - exploring struggles and needs within social hierarchies.