Vertek - Looped Animated Branding (LAB) is a cross-marketing platform that allows brands to digitize their content and display advertisements on beer tap decals.

After obtaining exclusive distribution rights from the Australian company, I embarked on a sales mission to introduce their authentic product to the Dutch market. However, when reaching out to venues and breweries in Amsterdam, I consistently faced inquiries such as, "Great offering, but what's the benefit for us?"

Problem: Static hospitality environment resisting change.

Insight: During my time as a part-time bartender, I observed the confusion that tourists, in particular, experienced when confronted with the extensive selection of beers available in the Netherlands. Direct interaction was necessary to better explain the taste profiles rather than merely depending on bartenders' ability to explain the subtleties of different beers.

Solution: I modeled creative briefs for breweries, explaining how this product would clear up consumer confusion and boost beer sales—and, more importantly, brand exposure. I worked with the Duvel Moortgat family in Amsterdam to display La Chouffe's videos on beer taps, which improved the customer experience and grew brand exposure.